The Power of Ebook Marketing

Hi All,
Have you ever thought of just how powerful an ebook can be in marketing your online business? No? Well, think again! Read the following article to get an idea how ebooks can play an integral part in your own marketing strategy.
Enjoy!
Lorraine
The Write Touch 4U
http://www.thewritetouch4u.com

Ebook Power
by: Duncan Judson

An ebook is one of the most powerful ways to promote your business, while educating people with the knowledge you already posses as a business owner of a specific product or service. An ebook is the easiest way to reach any large niche audience of any type. Ebooks will not only promote your business, but will establish you as an expert in your field.

The largest reason people read books is to answer some type of question, or questions about a specific topic, or niche. You as the author are now in a position to establish yourself as an expert about your topic or niche. Your readers diligently read to answer their questions, success means delivering solid content about your topic or niche to your readers. Don’t guess about how much information to write into your book just over deliver the content to your readers. You will develop a reputation for writing books with solid content that is a value at any price. But, where to start as a writer? As a novice writer with an overflowing base of knowledge, short books are a great way to get your feet wet!

Write a short book first.

If you have a topic or information you want to sell, than just write a small ebook to start out with. Write 10 to 20 pages of your book and than ad some graphics. If your book is packed with good content, people will not mind paying 20 bucks for a 20 page book; quality. Once you have your feet wet with a short book, than plan your next book. You can than plan and organize your next book, after all, you have gained a wealth of experience from writing your small book.

Create Volumes Of Information

One effective tactic is to write a series of books, and label them as volumes, and promote as Volume One, Volume Two, etc. . Create a buzz about your next volume in the current volume you are writing. Offer incentives to the readers for example; a discount, or special bonuses for purchasing the next volume of your book.

Organizing Your Ebook

Organizing your ebook is not as difficult as you may think. If you can write a grocery list, than organizing an ebook will be simple.

1. Start out with writing on paper or computer 1- 10. Write the topic you want to cover next to each digit on your paper. You now have outlined your chapters

2. Write capital A, B, C, under each topic (Chapter). These will be your chapter sub headings.

3. Below the capital letters (subheading) write lower case letters a b c. By writing a, b, c, you now can write one or two keywords or phrases to be anchors to remember what information you will put in you subheadings. You are now ready to write your book.

When you use this format on paper or computer, and you read the text laid out in an organized manor, your mind will automatically want to fill in the gaps. The human brain just will not tolerate gaps in anything. Your thoughts will compel you to finish the job. By using this technique you will accomplish an amazing amount of work. After all your hard work how will you tell the world about your ebook?

ADVERTISING METHODS

1. Articles

You can write articles to brand your work in the minds of readers. Write your articles relevant to the topic of your book, but don’t give away the farm. The articles are also making quality content for your website. Remember search engines love quality content.

2. Blogs/RSS

Blogging is another way to create content for your website, and by using RSS, you can easily distribute your content. Most don't understand what RSS really is, or how it can most effectively be used to drive traffic to their sites. Basically, RSS is a form of code that's very search engine friendly. With RSS feeds, which you can add to your website or

blog, you can create content that updates itself. Because of this self-updating, the search engines will spider your site more often, raising your rankings. But, the primary reason is you are reaching a larger, and more specific audience. Blogs and RSS readers are choosing the content they wish to read. Always remember your target audience is attempting to answer their questions.

3. Search Engine Optimization

Optimizing your site for the search engines means creating keyword rich content, exchanging links with other sites, submitting your site to directories, which create back links pointing to your site.

5. Distribute a Free Chapter to Your Readers

One of the best ways to advertise is give away a free chapter of your ebook away. Place links in the book where your readers can purchase your ebook. Giving away chapter one is the best because you are telling the reader what they are going to learn; but not in any detail. The readers grow hungry for more information and want to buy.

Make It Viral

If you make your ebook brandable, which means others can place their links, and affiiate id inside your ebook, your ebook becomes viral. You give others an incentive to share your ebook and spread it across the internet. Once you implement these content strategies on your site, add streams of revenue to your site like Adsense and Virtual Portals. These sites will allow you to monetize your site.

Conclusion

Don’t be afraid of writing ebooks it is a great way to build your expertise and credibility with the internet community. You also will bring a lot of customers to your website. Implement these strategies and you will be successful. Remember, your reputation depends on the quality of the product you produce.

About The Author

Duncan Judson - owner/webmaster of the Viral Source http://www.theviralsource.com. Visit and download free ebooks.

duncantracking@yahoo.com

Being a Writing Parent

Hi all,
Take a look at how hectic things can get when you are a writer, trying to work at home and also the parent of little ones. It is not an easy task but it can be managed successfully. It's a matter of balance!
Enjoy,
Lorraine

The Gifts of Being a Writing Parent
by: Dawn Colclasure

You have a deadline. Your work is due within hours, your contact keeps giving you the runaround and your e-mail account suddenly crashes. You’re ready to dive out the window of a highrise because you’re this close to losing your next paycheck. Suddenly, a tiny pair of arms circles around you and a cherubic smile appears. A small voice peeps out from underneath you, saying, “I love you.”

This scenario is just one of those moments you can count on when your day as a working writer gets chaotic. Because not only are you a working writer, but you are also a working writer parent. You have one or more children there to remind you how much your being a writer is important, how it can help you to keep the bill collectors away and how you will always have someone there to say “I love you” right after an editor has said “I hate you.” And the former statement will always erase the latter.

As a writing parent, you can count on going through many ups and downs. You can count on constantly being interrupted, faced with little time to write or having to learn how to type with one hand while you tend to a child with the other. But what you can also count on are the gifts which being a writing parent offers: You have the gift of never-ending support, instant feedback, a source of inspiration and ideas, and a shoulder to lean on for those days when nothing seems to be going right.

Being a writing parent is a blessing. It’s one of those very rare moments of your life where you absolutely must plan your workdays better, use the power of brevity when faced with scarce writing time, and where you learn the art of prioritizing your work. You are also in a position where you can write from the unique angle of a parent. Who else can better understand the labors of insufficient sleep, potty training or seeing your child off on their first day of school? You. Even better, you, the writer. Because now you are able to write about these experiences in a way that almost makes you an expert on the subject. You are an expert, because you’ve been there.

There won’t be any other time in your life where you can write about a child’s first step, the intrigue of a lightning storm, how to fight monsters in a closet or how to talk to your child about drugs, sex and violence. Children grow up and we, the writing parents, are there to experience every single moment of it. We are there to relive our first crush, our first date and graduation from high school. We are there to live through it and write all about it.

And that, above all else, is perhaps the greatest gift of all: The gift of forever.

About The Author

Dawn Colclasure, who also writes as Dana Mitchells, edits and publishes the Burning the Midnight Oil Book Zine, which is a product of her book: BURNING THE MIDNIGHT OIL: How we Survive as Writing Parents (Booklocker.com, Inc., http://www.booklocker.com/books/1743.html ). She is also a contributing writer to the newspaper SIGNews and a staff writer for the Web site, The Shadowlands. She’s been published both on and off the Web, in magazines such as Mothering and American Fitness, and Web sites such as Absolute Write, Writing Etc. and Writing World. Visit her on the Web at http://dmcwriter.tripod.com/.

DMCWriter@mail2desert.com