Promo Secrets

Here is a great article by Elizabeth Kuhn that will give you some insight into the secrets of good promotion. It’s all about the copywriting!

Until next time…enjoy!

Lorraine

The Write Touch 4U

http://www.thewritetouch4u.com

Promo Secrets - How to Use Just the Right Words to Make Your Promotion Irresistible - And Successful

By Elisabeth Kuhn

Have you ever read a promotion or a sales letter and couldn't get your credit card out fast enough, only to wonder later what the heck had happened? That was good copywriting at work, an essential ingredient for a successful promotion. Wouldn't you like to be able to do that?

A start could be to experiment with the words you use in your offer. Think about how you feel when you hear the expressions "Limited Time Offer", "Act Now" or "For the Next 10 Minutes Only...". For many consumers, these phrases cause a subconscious emotional reaction that makes them far more likely to sign up for your newsletter.

Of course, it isn't enough to simply toss up a headline that reads "This is a Limited Time Offer - You'd Better Act Now in the Next 10 Minutes!" Nor is it possible for me to predict exactly which headline will earn the most sign-ups to your newsletter. That's why it's vital to continually test every aspect of your offer.

And the way it's usually done is by setting up a split-test. You use a small snippet of code or a specially designed program that produces two nearly-identical copies of your offer page. These two copies are shown to visitors randomly, with each copy being displayed roughly 50% of the time.

The only difference between these two copies should be a single variable of your choosing. For example, if you want to test whether the opening "Limited Time Offer" or "Act Now" is more effective, you'll create a separate copy of your offer page that displays these different titles randomly to viewers.

You can use the results of your split-test program to determine which title is more effective. If 90% of the visitors to your "Limited Time Offer" page sign up for your newsletter, compared with only 20% on your "Act Now" version, you can adjust the headline and move on to the next variable. Just remember to only test one variable at a time - otherwise, you won't be able to decipher which specific change will give you the most sign-ups!

Of course that's only one small aspect to a successful promotion, but a very important one. If you wish there were an easy way to figure out just how to set up a successful promotion, start to finish, check out my new favorite helpful solution: Marlon Sanders' new promo dashboard, with its step-by-step, paint by the numbers tasks, all explained in detail, with tools provided. Take a look at http://www.mypromodashboard.com and discover how it can help you too.

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