Promo Secrets

Here is a great article by Elizabeth Kuhn that will give you some insight into the secrets of good promotion. It’s all about the copywriting!

Until next time…enjoy!

Lorraine

The Write Touch 4U

http://www.thewritetouch4u.com

Promo Secrets - How to Use Just the Right Words to Make Your Promotion Irresistible - And Successful

By Elisabeth Kuhn

Have you ever read a promotion or a sales letter and couldn't get your credit card out fast enough, only to wonder later what the heck had happened? That was good copywriting at work, an essential ingredient for a successful promotion. Wouldn't you like to be able to do that?

A start could be to experiment with the words you use in your offer. Think about how you feel when you hear the expressions "Limited Time Offer", "Act Now" or "For the Next 10 Minutes Only...". For many consumers, these phrases cause a subconscious emotional reaction that makes them far more likely to sign up for your newsletter.

Of course, it isn't enough to simply toss up a headline that reads "This is a Limited Time Offer - You'd Better Act Now in the Next 10 Minutes!" Nor is it possible for me to predict exactly which headline will earn the most sign-ups to your newsletter. That's why it's vital to continually test every aspect of your offer.

And the way it's usually done is by setting up a split-test. You use a small snippet of code or a specially designed program that produces two nearly-identical copies of your offer page. These two copies are shown to visitors randomly, with each copy being displayed roughly 50% of the time.

The only difference between these two copies should be a single variable of your choosing. For example, if you want to test whether the opening "Limited Time Offer" or "Act Now" is more effective, you'll create a separate copy of your offer page that displays these different titles randomly to viewers.

You can use the results of your split-test program to determine which title is more effective. If 90% of the visitors to your "Limited Time Offer" page sign up for your newsletter, compared with only 20% on your "Act Now" version, you can adjust the headline and move on to the next variable. Just remember to only test one variable at a time - otherwise, you won't be able to decipher which specific change will give you the most sign-ups!

Of course that's only one small aspect to a successful promotion, but a very important one. If you wish there were an easy way to figure out just how to set up a successful promotion, start to finish, check out my new favorite helpful solution: Marlon Sanders' new promo dashboard, with its step-by-step, paint by the numbers tasks, all explained in detail, with tools provided. Take a look at http://www.mypromodashboard.com and discover how it can help you too.

Article Source: http://EzineArticles.com/?expert=Elisabeth_Kuhn

Test Your Copywriting

Here is a great article by Mitch Carson that will give you some insight into why it is important to test, test and test your copywriting. Enjoy!

Lorraine

http://www.thewritetouch4u.com

ARTICLE

Is your copywriting getting the type of results you want it to get? How do you know? Testing and tracking your copywriting is essential for achieving success in your marketing endeavours and you will need to have a strategy for testing that enables you to determine exactly what is and what is not working.

Split Testing Your Copywriting

One of the first methods you can use to test your copywriting is to split test. This means creating two ads, sales pages, or sales letters that are virtually identical in every respect except for one that you are testing. You can then determine which got better results and you will know that this can only be due to one factor. By having too many differences between your different copies you will not be able to determine which the deciding factor was, so stick to one difference.

Where are Your Results coming from?

Another thing you will want to know is where your results are coming from. Online this can usually be done using either tracking software or tracking codes and assigning a different code to each piece of marketing material. Offline you can ask people to tell you where they found out about you, to call different numbers on different pieces of marketing material, or to quote a code when they call that helps you determine where they saw you.

Conversion Tracking

You don't only want to know where people came from when you test your copywriting but also how many of those people are turning into sales. A marketing piece that attracts plenty of visitors but no sales is actually not achieving what you want it to achieve and so needs to be changed or discarded.

Testing your copywriting is essential for getting the results you want and working on improving your copy to get better results. This can be done by determining where your visitors come from, how many turn into sales, as well as the effects of different advertising copies.

Mitch Carson is an award-winning direct marketer, consultant, author and columnist who has consulted for the BEST of the BEST in marketing including, Legendary marketer Dan Kennedy, Jay Conrad Levinson author of "Guerilla Marketing", Joe Vitale, Ron LeGrand #1 How to Get Rich in Real Estate, Ted Thomas, Internet Marketing Guru Yanik Silver, Mark Victor Hansen, Co-author #1 Best Selling Series, "Chicken Soup for the Soul", and other marketing experts on advanced direct marketing techniques. He has had been written up in over 140 newspapers worldwide (including the Wall Street Journal, LA Times, Washington Post and more), over 600 radio stations, and has been featured in over 200 spots on QVC, Home Shopping Network, Fox News, and Reuters Worldwide. He can be reached at 818-280-0199, http://www.mitchcarson.com and http://www.impactproducts.net

Article Source: http://EzineArticles.com/?expert=Mitch_Carson