List Building And Email Marketing Tips

Hi Everyone,

Hope your day is going as planned and that you are all healthy and happy. Well, today I thought I would feature an article by a man that I have long admired and followed. Jeremy Gislason of SureFireWealth. Jeremy has offered PLR products through his membership site for awhile now. He also offers a free “silver” membership where you can get some free PLR products to use for your own site. You may want to take a wander over to his site and see for yourself. In any event, I hope you enjoy the article by Jeremy on email marketing; it may just help boost your sales!

Enjoy,

Lorraine

The Write Touch 4U

http://www.thewritetouch4u.com


4 List Building And Email Marketing Tips That Work Like Gangbusters
by: Jeremy Gislason


List building is one of the most effective ways to make money online and build a rock-solid foundation for your business. The more quality subscribers you have, the higher you will earn when you promote a certain product.

But it’s not about accumulating as much subscribers as you can, and then bombarding them with ads and promotions. If that’s the only aspect you’re focusing on, then your list building efforts are a waste of time.

Here are some red-hot tips to help build a list who will trust and like you, and to establish your credibility with your subscribers. Most important of all, these strategies would make your list more willing to buy anything you promote that is beneficial to them.


Tip # 1: Create An Exceptional Squeeze Page.

The more people who signs up to your list, the more prospects you will have. So the first thing to consider is to build an excellent squeeze page that catches their attention and entices them to give their name and email.

Some experts suggest that having eye-catching graphics can boost your opt-in rates, while some advise to focus on the copywriting aspect and the benefits they will get upon subscribing. There are no hard and fast rules. The only way to really know what works is to test, test, and test.

But despite different recommendations, make sure you create a professional-looking squeeze page that is easy on their eyes. This is the first real impression you make with a prospect. Even if you have minimal graphics, you want to make your customer “attracted” to your site and confident enough to spread the word to others who might benefit from it.

The average person does not spend more than three to five seconds on a website that is not pleasant to look at, or does not offer what they want. So make sure your squeeze page looks decent and offers something beneficial in exchange for their subscription.


Tip # 2: Build Friendly Relationships.

Building rapport and good relationships with your list is necessary to secure a profitable business in the long run. Getting the trust of your prospects is a high priority.

Many marketers hard sell their products immediately when someone subscribes; this is not a good idea. A single one-time offer could be a lucrative idea after they opt-in; but it has to end there, at least until you’ve given them enough valuable content and information to build trust and credibility.

Studies by sales and market research companies, confirmed by the top professional sales people, have shown that it regularly takes seven or more communications before potential patrons make a purchase. Make every one of them count.

Want to give value and earn at the same time? Send a free helpful e-book branded with your desired links. You could also ask them to read articles that they might find interesting. Post these articles on separate web pages; and in these article pages, you could insert Google AdSense and/or include your offer after the article.

Another way you could give value without being too promotional is to subtly put a soft sell message in the P.S. portion of your email. It’s best if this P.S. complements your non-promotional content.

After you’ve given enough value to your subscribers, you’re ready to earn big time and send solo promo emails. But you should still maintain the right balance between sending content messages and promos. Some marketers suggest sending 2 to 3 content (or semi-content) emails for every 1 promotional email. But each case is different, so you need to test and analyze your unsubscription rates for every email you send out.


Tip # 3: Give Them The Special Treatment.

Most people hate being sold to. But here’s a way to make your subscribers love you despite promoting to them:

Give them huge discounts or coupons they can avail on your products. If you’re promoting an affiliate product, ask the owner to give your subscribers an exclusive discount. Persuade the owner by telling him that the quantity of the sales will offset the reduction in earnings for each product sold. If the owner is hesitant (and if you’re feeling generous enough), you could even suggest that he reduce your commissions in exchange for giving your subscribers the special deal. Even if you’re earning less per product, the number of units sold could multiply many times over.

If offering a discount, coupon or rebate is impractical, you could give away special bonuses when they buy through your recommendations.

Your aim is to satisfy your customers to the best of your abilities. If you do that, they will continue buying from you, because they know you’re looking after their best interest.

A good reputation will drive in more traffic and customers, as your clients will spread good things about you or your products, and recommend you as a reliable source. Just as in a brick and mortar business, treat your customers well and they will in turn treat you well.


Tip # 4: Let Other Companies Promote To Your List.

Apart from selling your own products and recommendations, you may also use your list to earn additional profits. How? Allow other companies to put an ad in your mailing for a fixed fee. This works quite well if you have a newsletter, where you could insert sponsor ads. This doesn't mean sell to the competition, but a company with a product that compliments yours. You are basically renting email space to another company that will market to your list.

But the big question is… would it be better to promote your own recommendations, or earn a fixed income by letting other companies advertise to your list? It depends on your purpose. Many gurus suggest promoting your own recommendations (especially if your promotion has been tested to convert really well). But the downside is that there’s no assurance of how much you will earn. By letting others leverage from your subscribers, you will earn a fixed income (but in this case, you’re limiting your earning potentials). Again, it’s best to test and analyze your results to see which will bring the highest profit margin for you.

Hope these list building and email marketing tips help bring your business success to the next level.


About The Author
Want to discover the most incredible and intuitive membership site software today, including breakthrough email marketing software? Then go to http://www.memberspeed.com for details on the world’s leading client and content management system.

Also visit Jeremy’s PLR membership website at http://www.surefirewealth.com

How To Hit Your Writing Stride

Hi everyone!
Today I thought that we would tackle the subject of patience. Patience as it applies to writing. I don't know about you, but I have very little patience, especially when it comes to writing. It sometimes takes me awhile to get my thoughts arranged on the page the way I want them to appear. Sometimes, I also keep going over the work editing it until I think I will pull my hair out! In any event, read the following article from Beth Rodgers about patience with your writing. It is not only interesting, but enlightening.
enjoy!
Lorraine
The Write Touch 4U
http://www.thewritetouch4u.com

Help You Hit Your Writing Stride by: Beth Rodgers

Writing requires patience. It is as plain and simple as that. There are obviously moments of sheer inspiration, when words fly out of your head and onto the page in front of you faster than you could have ever imagined. However, there are also those times when ideas don’t spring forth, and you feel the need to dispel this momentary lapse in thought. Sometimes patience is the most helpful idea to have at moments like these. Read on to find three patience tests that will have you working on how to be patient and hitting your writing stride – all at the same time. Jot your thoughts down in a journal as you engage in each activity so you will have an adequate remembrance of what it was like to practice patience, and how it helped set you on the appropriate writing path.

Patience Test #1: Be inconspicuous. Set aside some time to sit quietly and reflect on your day. Delay your list of errands for a day and take in the sunrise. Listen to the chirping of the birds, and watch as leaves rustle in the wind. There is an old phrase, “a watched pot never boils.” Ironically, though, this phrase does not hold true for us as writers. Being patient and setting aside time to do some of the things you regularly take for granted will allow your mind to start brimming with ideas and boiling over with the intricacies of your imagination.

Patience Test #2: Reminisce. Chat with an old friend over coffee at your favorite café. Look through old photographs that you didn’t even realize you still had. Remember the time when you did the craziest thing you can ever remember doing, and then think back on what made you do it. Create nostalgia that you can’t get past and consider why those memories were so magical, horrifying, emboldening, or inspirational for you. You must be patient as you wait for these memories to come to the forefront of your mind. Sometimes it’s been so long that it takes a while to remember the impenetrable details that make your story so unique.

Patience Test #3: Accept inevitability. Sometimes things can’t help but be changed. You must learn to roll with these punches, or life will become one upsetting trial after another. Be patient with the changes that life throws at you. Some of them may seem scary or undependable at first, but turn out to be the changes that make our lives worth living. We must depend on our patience to see us through these times of uncertainty. Think of a time in the recent past when something changed in your life and you were unsure about the consequences of what might follow. How did it turn out? Whether it is a good or bad result that came from your example, the inevitability factor still remains in place. It happened, and therefore had some sense of being bound to happen, so take it as it comes, practice patience, and you too will get through this. You’ll probably even come out a better writer on the other side.

About The Author

Beth Rodgers is founder of the popular website http://www.writers-block-help.com - visit the site for a wealth of information regarding overcoming writer’s block with the help of creative writing story starters, poem starters, writing tips and techniques, and high-quality writing examples. Be sure to sign up for the free ezine and eBook on the website. The author invites you to visit:
http://www.writers-block-help.com

Michel Fortin Blog Post Today

Hello Everyone,
Hope your day is going fantastic. Just a quick post today.

Michel Fortin, one of the great copywriters of our time (at least in m y opinion and that of his many followers) has a great post on his blog today about people who are freelancers and provide services. It is all about how valuable your time as a freelancer really is. Check it out here: http://www.michelfortin.com/land-sale/

, it is on the money!

Enjoy,

Lorraine

How to Select a Logo Designer

By Ben Johnson

The image you develop for your business is fundamental to overall success. At the heart of your efforts at crafting and creating the most appropriate, attractive and vibrant image for your business enterprise in this day and age is the design of an ideal logo. With this in mind, the selection of a logo designer is a task that you must take very seriously. There are a number of important considerations and steps that you will want to take as you go about selecting the best logo designer for your business needs, goals and objectives.

Experiences Matters

On the surface you might think that designing a logo is not a complicated task. You may assume that nearly anyone with some taste and artistic inclinations can design a logo for you. The reality is, however, that logo design is a more complex task that requires consideration of a number of important facts.

Therefore, if you are seeking a logo designer at this point in time you absolutely need to understand that experience matters. Experience is fundamental when it comes to ensuring that you obtain the most attractive, most effective – the very best – logo for your business.

Check References and Get Recommendations

Even in this high tech age, keep in mind that word of mouth can be very important. When you are looking for a logo designer, you will want to visit with other people, with other business owners. You will want to obtain recommendations from other business owners who have had to obtain logos for their own enterprises.

If possible, you may want to focus your attention on getting recommendations from business who are involved in the same industry in which you operate your own venture. In this way you will be able to identify a logo designer that has worked with a business in your own field in the past.

Beyond obtaining recommendations from other business owners or managers, ask a logo designer with whom you are considering doing business to provide you with references. If a logo designer has done a good job for others, he or she will be more than happy to provide you references from satisfied clients.

Portfolios are Fundamental

When you are seeking a professional, talented logo designer for your business you will want to take a look at the designer's portfolio. By checking out a portfolio you will be in the best possible position to really understand the quality of work that a particular logo designer will be able to provide to you.

Shop Around for the Most Reasonable Price

Another factor that you will want to pay attention to when you are seeking a logo designer is taking steps to get the most reasonable price. Keep in mind that the cheapest logo designer may not be the best. Rather than look for the lowest possible price around you will want to find a quality logo designer that will do work for you at a reasonable price.

Particularly during these more challenging economic times when you need to pay close attention to the bottom line you definitely will want to take the top to shop around for the best possible price for excellent services.

Consider Available Customer Support

In considering which logo designer to engage for your services, find out in advance what a particular provider will offer in the way of customer service. You need to know what will be available in the way of customer service both during the time the designer is working on your logo and also after you obtain your logo. You may need assistance with your logo after the design process is finished for one reason or another and you will want to be sure that appropriate assistance will be available to you.

Working at the Drawing Board: Understand the Policy on Revisions

There is an old adage that really does apply to selecting a logo designer. That saying goes something to the effect of “if at first you don't succeed, try again ...” When considering a potential logo designer, you need to know what the policy will be in regard to revising logo designs. Odds are that the initial logo design that you will be provided may not perfectly fit the bill. You need to know how many revisions you will be able to obtain without having to pay an additional fee.

Ensuring Your Satisfaction with a Money Back Guarantee.

Finally, as you go about the task of seeking and finding the logo designer that will be the best match for you and your business, find out what type of satisfaction guarantee a designer will offer to you. For example, you will want to focus your attention on finding a professional logo designer that will offer to you a money back guarantee.

This is guest post from Ben Johnson of Logoinn, a custom logo design service provider based in UK. Visit Ben’s site at: http://www.logoinn.com

This article is the intellectual property of Ben Johnson of Logoinn Log Design and may be used and distributed provided that this copyright and bio stay intact and are not altered in any way. Copyright © 2009, Ben Johnson, All Rights Reserved.